As Southeast Asia emerges as a hub for conversational commerce, Crescendo Lab is redefining customer engagement with AI-powered solutions. With the conversational AI market projected to exceed $18 billion by 2026 and messaging adoption surpassing 90% in Asia, seamless communication is now essential for businesses.
Expanding into Singapore, Crescendo Lab integrates AI-powered tools with WhatsApp, empowering local businesses to enhance customer interactions, streamline operations, and drive sales. Having pioneered conversational commerce in Taiwan, Japan, and Thailand, Crescendo Lab unifies marketing, customer service, and sales within a single platform.
The Singapore hub will support local businesses in optimizing WhatsApp for better customer engagement, stronger brand loyalty, and increased conversions.
Jin Hsueh, Co-Founder & CEO, highlighted Singapore’s critical role in shaping the future of AI-driven business, stating: “Singapore isn’t just a hub—it’s the heartbeat of Southeast Asia’s digital evolution. As businesses navigate an increasingly connected world, we are committed to empowering them with AI-powered commerce that breaks barriers, deepens relationships, and drives lasting growth. By collaborating with enterprises, government agencies, and global stakeholders, we aim to create a future where businesses don’t just compete—they lead.”
Crescendo Lab’s expansion to Singapore reinforces its commitment to building a robust conversational commerce ecosystem. Leveraging WhatsApp’s 80% penetration and LINE’s proven success, the company aims to transform customer interactions into business outcomes, positioning itself as a leader in Southeast Asia.
In today’s market, business communication remains largely transactional, making it difficult for brands to build meaningful customer relationships. Traditional marketing blasts and disconnected service channels fail to engage users in real time, leading to missed opportunities for retention and loyalty. Since its founding in Taiwan in 2017, Crescendo Lab has transformed customer engagement across Thailand, Japan, and beyond—turning passive interactions into dynamic, two-way conversations. With AI-powered, real-time engagement, we help brands move beyond outdated promotional tactics, delivering personalized experiences that drive loyalty, streamline customer journeys, and create measurable business impact.
Unlike traditional one-way promotions or fragmented customer service models, their conversational commerce technology reduces manual work through seamless CRM integration. They empower businesses with real-time conversion tracking and actionable insights, enabling them to respond swiftly to evolving customer needs and maximize growth opportunities.
Crescendo Lab harnesses AI-driven solutions in the MarTech and SalesTech domains to deliver unified messaging and robust user engagement across platforms such as LINE, Messenger, Instagram, and SMS. Now extending its global footprint to WhatsApp, the company benefits from data—such as Statista’s finding that over 80% of Singapore’s population uses WhatsApp with open rates between 95% and 98%—that underscores the superiority of this channel over conventional marketing methods.
Key features include:
These innovations have captured global attention, fueling heightened demand across diverse markets.
Driving Business Growth
Boosting Engagement & Efficiency
Expanding Market Reach
Crescendo Lab’s AI-powered solutions are driving significant growth, higher engagement, and expanded market reach for businesses across Southeast Asia, transforming customer communication and delivering measurable business impact.
